Liberty Wire & Cable

Gary Michelson founded Liberty Wire & Cable in 1991 with only a receptionist, a plan, and a dream. He successfully started selling bulk cable and within a year was growing his staff as well as his reputation for quality products.

Soon a house remodeling project presented Gary with his first revolutionary product innovation. In every room, he saw many cables for many uses but all with the same color which made it time-consuming and difficult for installers to keep track of their cables.

Why not, he thought, differentiate cable function with different colors. Soon an industry standard was born. Liberty infamously went national with colored cable at the very next CEDIA Expo and created a hit, not just for the genius of its color coding, but also its durable, flexible, easy-to-pull jacket.

By 1998, Liberty started exporting products and continued to grow. Building on success, Liberty widened its cable product range with pre-mades, connectors, custom and stock plates & panels, tools, racks, and power management solutions.

A big milestone for Liberty was entering the broadcast market and rising quickly in prominence to become a trusted cable supplier for World Cup Skiing in 2000 and 2001 and for the Olympics in 2002.

In 2010, Liberty Wire & Cable became Liberty AV Solutions which kept the well-respected brand of Liberty Wire & Cable for their cable products but allowed easy expansion into digital solutions. Now Liberty AV Solutions carries several brands of Professional Installation products and services like plates, panels, analog and digital devices, and even rack and power management solutions.

Staying true to its origins, today Liberty continues to develop and broaden its line of cable in order to better provide installers with the products required to get every job done right and on time. Beyond a steady stream of new innovations, Liberty offers a number of value-added services and customer focused solutions that make it the only logical choice when it comes time to choose a full-service business partner.

AVsuperstore is an authorized Liberty Wire & Cable Dealer.